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Partnered with: NAACP Pasadena Branch
The Pasadena NAACP tapped us to lead the visual and promotional campaign for their annual Juneteenth Roller Jam. With full creative control, we developed a bold visual identity inspired by the Pan-African flag and carried it across t-shirts (gold, olive green, cardinal red), marketing graphics, and a unique collectible: custom shoe tags for skates.
The standout moment came from a last-minute idea: we shot a promo video in 30 minutes before a rainstorm—no script, just vibes. That raw, authentic video went viral locally, racking up over 7,000 views and helping the event double its attendance from the year before.
