Who we are

It's pronounced "Classic."

PASADENA CLSC. is a creative brand rooted in Pasadena, California. Founded in 2019 by the grandson of Matthew “Mack” Robinson and great-nephew of Jackie Robinson, our work is built on legacy — not just in name, but in action.

We collaborate with our community to tell stories that matter. You can buy a classic, create a classic through partnership, or print a classic through our print shop. However you tap in, we’re here to build something meaningful — together.

MEET THE TEAM

Dennis Robinson

Dennis Robinson

Co-Founder + Creative Director

Dennis leads all creative efforts, including product development, digital marketing, and brand storytelling.

JC Coney

JC Coney

Co-Founder + Dir. of Business Development

JC is a key thought partner in the company’s vision and strategy, and passionate about culture and tradition.

Denise Cullins

Denise Cullins

Dir. of Operations + Community Engagement

Denise manages logistics and leads activation efforts that build and strengthen the relationships to keep us rooted in the community.

Reek Bautista

Reek Bautista

Art Director

Reek leads the visual storytelling and high-level creative treatments that gives the brand a unique yet classic aesthetic.