It's pronounced "Classic."
PASADENA CLSC. is a local Black-owned and operated brand rooted in the rich soil of Pasadena, California. Co-founded in 2019 by the grandson of Matthew “Mack” Robinson and great-nephew of Jackie Robinson, PASADENA CLSC. is committed to making a meaningful impact on the local community through apparel and activations. "CLSC." (pronounced classic) is more than an acronym. It is our ethos: "Celebrate Legacy. Support Community (period)".
our mission
To design with purpose, produce with intent, and partner with our community to elevate the voices, stories, and legacies of Pasadena and beyond. We’re not just making clothes — we’re making classics.
our vision
To be our community’s go-to creative brand — a cultural anchor that represents, empowers, and invests in the people who shape our city. We envision PASADENA CLSC. as more than an apparel and print shop: a hub for bold design, opportunity-building, and amplifying local voices while cultivating the next generation of creators.
MEET THE TEAM
Dennis Robinson
Co-Founder + Creative Director
Dennis leads all creative efforts, including product development, digital marketing, and brand storytelling.
JC Coney
Co-Founder + Dir. of Business Development
JC is a key thought partner in the company’s vision and strategy, and passionate about culture and tradition.
Denise Cullins
Dir. of Operations + Community Engagement
Denise manages logistics and leads activation efforts that build and strengthen the relationships to keep us rooted in the community.
Reek Bautista
Art Director
Reek leads the visual storytelling and high-level creative treatments that gives the brand a unique yet classic aesthetic.
