December 2025
Partnered with: Vroman's Bookstore
Overview:
For Vroman’s annual Customer Appreciation VIP event, Pasadena CLSC was invited to participate in an exclusive evening honoring the bookstore’s most loyal patrons. As one of the featured local brands housed in Vroman’s retail space, we showcased a curated selection of our top-selling apparel and accessories throughout the event.
In addition to our product display, we hosted a live heat-press activation where guests could customize canvas totes with event-exclusive designs created just for the occasion. One of the standout pieces was our limited-edition Vroman’s Ink & Paper Club VIP design, individually numbered to mark its collectibility.
PASADENA CLSC. Contributions:
- Curated product display of in-store collection
- Live tote-pressing station + guest engagement
- Exclusive design suite for VIP attendees
- Custom numbered “Ink & Paper Club” collector graphic
Impact Highlights:
- Custom on-site activation for VIP guests
- Event-exclusive merch created live
- Limited edition numbered design series
- Strengthened partnership with legacy Pasadena retailer
