January 2025
Partnered with: Project Passion, Neighborhood Survants, Flintridge Center
Overview:
In response to the devastating Eaton Canyon Fires, Pasadena CLSC joined forces with Pasadenans Organizing for Progress (POP), Neighborhood Survants, and Flintridge Center to launch the Dena Relief Drive—a community-led effort to support evacuees and fire-impacted families across Altadena and Pasadena.
Our team led the creative side of the initiative, designing the official flyer and supporting outreach and promotion across digital and in-person platforms to drive awareness, volunteer sign-ups, and donations. The drive became a hub for immediate aid, built on deep community ties and collective action.
PASADENA CLSC. Contributions:
- Designed event flyers and visual branding
- Supported outreach and awareness strategy
- Promoted volunteer and donation mobilization
Impact Highlights:
- 5,000+ families served
- 600,000+ lbs of essential items distributed over 3 months post fire
- 200+ volunteers mobilized
- 200 families supported with short-term housing
