Dena Relief Drive

January 2025

Partnered with: Project Passion, Neighborhood Survants, Flintridge Center

Overview:

In response to the devastating Eaton Canyon Fires, Pasadena CLSC joined forces with Pasadenans Organizing for Progress (POP), Neighborhood Survants, and Flintridge Center to launch the Dena Relief Drive—a community-led effort to support evacuees and fire-impacted families across Altadena and Pasadena.

Our team led the creative side of the initiative, designing the official flyer and supporting outreach and promotion across digital and in-person platforms to drive awareness, volunteer sign-ups, and donations. The drive became a hub for immediate aid, built on deep community ties and collective action.

PASADENA CLSC. Contributions:

• Designed event flyers and visual branding
• Supported outreach and awareness strategy
• Promoted volunteer and donation mobilization
  

Impact Highlights:

• 5,000+ families served
• 600,000+ lbs of essential items distributed over 3 months post fire
• 200+ volunteers mobilized
• 200 families supported with short-term housing