Restore Altadena Campaign

January 2025

Partnered with: H. Warmely

Overview:

In response to the devastating Eaton Canyon fires, we joined community leader H. Warmely in launching Restore Altadena—a recovery initiative supporting displaced residents and protecting local land from predatory developers.

CLSC created a Buy One, Give One campaign: for every shirt sold, we gifted a personalized version (with the recipient’s street name) to a fire-impacted family. We used Warmely’s bold design to craft an iconic shirt rooted in pride and resistance.

Through community support and rapid production, we delivered over 500 free shirts to those affected—each one a wearable message of resilience and home.

PASADENA CLSC. Contributions:

• Campaign design + messaging
• Print production (500+ custom shirts)
• Direct outreach + order management
• Strategic fulfillment + community droff-offs/delivery

Impact Highlights:

• 500+ personalized shirts gifted
• Contributed to the "Altadena is not for sale" movement
• Buy One, Give One model implemented
• Featured in KCAL 9 and LA Times