Because of our community,
we are able to blossom. 

Supporting the community is a fundamental principle for our brand. We not only understand, but embrace the responsibility to help cultivate and create space for our community to flourish. Since 2019, we have actively translated these principles into action, with a focus on centering our efforts around the community. 


Here’s a snapshot of those endeavors:

  • In early 2020, PASADENA CLSC. designed and donated t-shirts to an after-school math club started by a group of young Black boys.
  • In the summer of 2020 we help organize a peaceful demonstration in Old Town on the heels of George Floyd’s murder, as well as supported a community event, “Families for Black Lives.”
  • In December of 2020, during the height of the pandemic, we organized a successful toy drive thru, raising over $1500 worth of toys that we donated to a local group home.
  • In the summer of 2021 we collaborated with a local community org. and started the annual event, “Dena Day”, an outdoor market event that features Black and Brown business from the Pasadena and Altadena area. This year will be our 4th annual event.
  • In the fall of 2023, we supported a City Councilmember with 300 backpacks to welcome students into the 2023-2024 school year.